kevin-ryan

General Session

The "New Retail" Reality — Kevin Ryan

8:30 AM–9:20 AM Jun 2, 2019

S320, Level 3

Description

Kevin Ryan is the founder and CEO of Malachite Strategy and Research, a CPG and foodservice-focused insights and innovation agency. He previously served as the Senior Brand Strategist of Amazon.com, overseeing the corporate brand and advertising strategies for Prime, Echo, and several retail brands. Prior to Amazon, Kevin was a Director of Strategy and Innovation at General Mills.

His experiences include early exploration, brand innovation, and go-to-market strategies for the launch of the Yoplait brand in Greater China; redesigning the retail and in-shop experience for Häagen-Dazs across Europe and Asia; and leading USA new product development innovation efforts on the Pillsbury, Cheerios, and Annie’s brands. Kevin is an expert in the front end of innovation, specializing in deep ethnography, strategic mapping, consumer jobs development, design thinking, and new product ideation.

From changes in consumers to changes in technology, join Kevin for an insights-filled look at how dairy, deli, and bakery will be impacted by the evolving face of ‘new retail.

Also appearing in What’s in Store Live Workshop and Expert Neighborhood.